<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1237202&amp;fmt=gif">
Search post

IWD2020: Meet Ida & Catherine


For International Women's Day we wanted to shine a light on some of the amazing women we are lucky to know!

Two amazing women, doing totally different things, who are trailblazing a path for women in finance. Meet Ida and Catherine.

Ida Mänty

Ida is a Finnish serial entrepreneur. She founded her first startup at the age of 26. In 2018, she started ROI Financial Technologies, an easy solution for saving and investing that enables everyone to create wealth.



What woman inspires you, and why?

Family is everything to me, so my mom. She has a healthy, positive mindset and a passion for solving problems. She is also the most creative person I have met. Life has had its ups and downs, but she has always been able to keep it all together. I admire and love her to the moon and back.

Another power female in business-wise is Monika Liikamaa. She has co-founded a Finnish fintech company Enfuce. Rarely do you find someone with so much charisma, energy and can-do mentality. I think all female entrepreneurs should have a mentor like Monika.


If you could learn to do anything, what would it be?

I think one can never be too good at finding the right people and keeping them focused, excited and motivated. Seeing each individual and team as a whole, confidently outgrow the comfort zone and create new is thrilling.


What do you believe will be the biggest challenge for the generation of women behind you?

I guess the fear of failure. You fail 100% if you don't even try.


What advice would you give your 20-year-old self?

The same I would give myself today; Don't be so hard on yourself. You're great, and you can accomplish whatever you dream of as long as you work hard and intelligently.


What excites you about the future of Financial Services?

The next ten years will no doubt mould the whole of the financial industry, which, of course, is exciting! It brings me pure joy to know that the company I've founded will play a part in modernizing the sector, helping more people to start saving, investing and building prosperity.


Catherine Morgan

Catherine Morgan is a multi-award winning qualified financial planner and money coach, on a mission to change the financial services industry from one of complicated financial products to one that helps educate in simple language with no financial jargon (and no suits!). She is the founder of The Money Panel and The Money Circle ®


Catherine - Money Panel

What woman inspires you and why?

My biggest inspiration has to be the ladies that I work closest with. My two best friends in business, Anna Parker Naples and Caroline Strawson. They have been hugely courageous to me, having both built businesses around their families and both through significant personal challenges in their lives. They have shown me that there is strength to be had in times of difficulties and have helped me to use pain to fuel my achievements and ambitions.


If you could learn to do anything what would it be?

I would love to learn how to play ’Stairway to Heaven’ and Queen songs on the electric guitar as music meant a lot to me growing up (PS: Just taken up guitar lessons as I type this!)





What do you believe will be the biggest challenge for the generation of women behind you?

I see so many younger women struggling with self worth and confidence. The influence of social media and our internal ‘inner critic’ dialogues makes us susceptible to burnout and exhaustion. We need to rethink this model of success and focus on our self worth as much as our net worth. Cultivate strong positive relationships with ourself and others.


What advice would you give your 20-year-old self?

I wrote about this in my book 'The women I am becoming’ which was released to support IWD last year.

1. Don’t compare yourself to anyone else - Compare yourself to who you were yesterday and focus on progress rather than perfection.

2. Focus on your self worth as much as your net worth - If I had focused on my relationship with money in my 20’s I would not have lived in debt for 10 years

3. Respect time and money

4. Focus on the things you can and let go of the things you can’t

5. Don’t pursue wealth, pursue happiness


What excites you about the future of Financial Services?

I am very excited about the way the profession is evolving. With greater focus on education, behavioural coaching and how fintech companies can make it easier for people to invest, this can only be a positive step towards financial wellbeing.

Happier clients, healthier clients and more money being invested which grows the economy! I have helped to form the IFW (Initiative for Financial Wellbeing) in the UK which will help advisers to help their clients be happier with the money not just wealthier.

The development of financial wellbeing alongside digital offerings for the everyday investor will help to open up this space to more consumers who want and need to grow their families wealth.


You can also read IWD thoughts from our CMO Melanie Palmer - Because wealth is coming for us. Let's be ready


Your Complete Digital Investment Platform Guide
How To Lead A Productive Remote Working Team

About Author



Subscribe To Insights

Subscribe to Email Updates